The Publisher Revenue
Operating System.
Research advertisers. Sell sponsorships. Manage campaigns. Demonstrate results. Invoice sponsors. Grow renewals.
Everything publishers need to manage advertiser revenue, from the first conversation through renewal, in one connected platform built specifically for independent publishers and media companies.
14-day free trial of Growth · No credit card required · Built for independent publishers and media companies
- No credit card required
- Built by a 25-year B2B and B2C media sales veteran
What is AdEdge OS?
AdEdge OS is the Publisher Revenue Operating System: a single platform where publishers manage advertiser relationships, proposals, insertion orders, campaigns, executive reporting, invoicing, and renewals.
Instead of stitching together spreadsheets, generic CRMs, proposal documents, reporting files, and billing software, publishers manage the entire advertiser revenue lifecycle from one connected workspace.
Built for publishers running
The revenue problem
Publisher revenue shouldn't live in ten different places.
Most publishers manage advertiser revenue across spreadsheets, proposal documents, email threads, campaign trackers, reporting files, invoicing software, and shared drives.
Every sponsorship requires information to be copied from one system into another. Campaign details get duplicated. Proposal versions become difficult to track. Renewal opportunities get buried in inboxes.
The result is lost revenue.
AdEdge OS brings the entire advertiser revenue lifecycle together into one connected platform so publishers can spend less time managing systems and more time growing advertiser relationships.
How AdEdge OS works
One platform. One connected revenue workflow.
AdEdge OS connects every stage of publisher revenue, from advertiser research and proposals to campaign management, executive reporting, invoicing, and renewals, so information flows naturally without duplicate work or disconnected systems.
Publisher-native data model
Advertisers, proposals, insertion orders, campaigns, reports, invoices, and renewals are connected from day one. Information entered once flows naturally throughout the publisher revenue lifecycle.
One connected revenue workflow
Research becomes opportunities. Opportunities become proposals. Signed proposals become insertion orders. Campaigns generate executive reports, invoices, and renewal opportunities, all inside the same workspace.
Ada AI revenue operator built in
Ada works from your advertisers, proposals, campaigns, and revenue history. Ask Ada to research an advertiser, prepare for a meeting, draft a proposal or outreach, or flag upcoming renewals, and the answer comes from your actual business.
The AI operator inside your Publisher Revenue OS.
Ada is the AI revenue operator built into AdEdge OS. Ada works from your advertisers, proposals, campaigns, and revenue history, so when you ask what to do next, the answer comes from your actual business.
- Ask Ada which advertiser relationships need attention today.
- Prepare for advertiser meetings with company research and account context.
- Draft proposals, follow-up emails, and sponsor outreach.
- Ask Ada for renewal and upsell opportunities before campaigns end, while the relationship is warm.
Everything in one platform
One platform for the entire advertiser revenue lifecycle.
The Publisher Revenue Operating System brings the entire publisher revenue workflow together in one connected platform. Research advertisers, create media kits, generate proposals, issue insertion orders, manage campaigns, produce executive reports, invoice sponsors, and grow renewals, all without moving information between disconnected tools. Six connected capabilities. One shared revenue workspace.
Advertiser Workspace
Manage advertisers, sponsors, account history, opportunities, and publisher revenue relationships from one workspace built specifically for publishers. Unlike a generic CRM focused on contacts, AdEdge OS organizes the information publishers need to sell, manage, and grow advertiser revenue.
Media Kits & Proposals
Generate branded media kits and proposals inside the platform. Once approved, proposals convert into insertion orders without re-entering advertiser information.
Insertion Orders
Manage insertion orders with integrated e-signature, approvals, version history, and a complete record of every advertiser agreement. No PDF ping-pong.
Campaign Workspace
Manage every advertiser campaign in one place, including pacing, deliverables, milestones, creative approvals, and campaign status. Campaign information flows directly into executive reporting, invoicing, and renewal planning.
Executive Reporting
Generate executive campaign reports that demonstrate campaign performance and advertiser value while supporting renewal conversations.
Billing & Renewals
Generate invoices from signed campaigns and insertion orders and track invoice payment status. AdEdge OS flags upcoming renewals based on your campaign end dates. AdEdge OS keeps advertiser billing workflows connected while publishers continue using their preferred accounting software for bookkeeping and financial reporting.
The revenue workflow
From the first advertiser signal to the renewal conversation.
Research, Sell, Manage, Report, Invoice, Renew: six stages, one workspace. Every publisher revenue workflow moves through the same data model, so nothing gets copy-pasted between tools.
Why publishers switch
Built for publisher revenue.
General-purpose CRMs are designed to manage contacts and sales activities across every industry. AdEdge OS is purpose-built for publishers, connecting advertiser research, proposals, insertion orders, campaign management, executive reporting, invoicing, and renewals inside one Publisher Revenue Operating System.
Publisher outcomes
What publishers get when the stack becomes one system.
One connected revenue workspace
Replace disconnected spreadsheets, proposal documents, reporting files, and billing workflows with one platform built for publishers.
Faster sponsorship execution
Move from proposal to insertion order without recreating advertiser information or managing disconnected documents.
Stronger renewal visibility
AdEdge OS flags upcoming renewals based on your campaign end dates, with advertiser history, performance, and invoices in one place.
Why AdEdge OS exists
Ana Dirksen
Founder, AdEdge Media Group
I've spent 25 years selling B2B and B2C media, including building Pandora's healthcare vertical from scratch and closing a $1.5M/year multi-year deal that made it a top three revenue generator. I've sold to consumer brands like Kraft Heinz, Mondelez, and Ulta and to B2B buyers at Crain Communications. Today I run AdEdge Media Group, where I sell sponsorships for independent publishers. I watched great publishers lose deals and renewals to scattered spreadsheets, slow proposals, and missed follow-ups. I built AdEdge OS so every publisher can run revenue the way the best sales teams do, with Ada working from your actual business.
Connect on LinkedInFAQ
Answers, before you ask.
A Publisher Revenue Operating System is software designed specifically for publishers to manage the complete advertiser revenue lifecycle. Rather than using separate tools for advertiser management, proposals, insertion orders, campaign tracking, reporting, invoicing, and renewals, publishers manage every stage from one connected platform. AdEdge OS was built specifically for this purpose.
Still have questions? Contact us.
Run your advertiser revenue on the Publisher Revenue OS.
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